Marketing article summaries essay

Managing service delivery is the single most effective mean for differentiation among companies.

Marketing article summaries essay

Here is your Sample Essay on Marketing Article shared by: The word marketing means different things to different people. A salesman understands by marketing his selling activities of oral presentation with a view to effectuate the exchange of money for the benefits offered by his product.

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To an advertising man, it means advertising media selection and a host of activities related to the advertising function. However, advertising is much more than these activities and along with the work of the salesmen no doubt constitute part of the selling effort.

Marketing thinking must start even before there is a product. It is concerned with identifying existing needs and then converting them into a product or service. Besides, even after the product has reached the consumer or user, the marketing effort does not necessarily come to an end.

There is a question of follow-through to ensure that the customer gets maximum satisfaction out of his purchase.

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In case of some products, after-sales service is essential to keep the consumer satisfied and eager to buy again later from the same company.

Besides, all these activities must result in profit or a difference between the output and input, i. Again, in the Indian context, it is very essential that the efforts must be most productive and that an optimum use is made of the resources available to the organization.

It will thus be noticed that marketing thinking must start with a crystallization of the needs of the consumer segment at which the effort will ultimately be aimed. In terms of the needs, the product or service must be developed or improved so that ultimately the product satisfies such needs of the customer segments involved.

The goods have to be moved towards the consumers.

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This is where the function of distribution enters the arena. Whilst performing all these mental exercises, the marketing man must be ever conscious of the profitability of the overall operations.

The word profitability has in recent years assumed an unhappy image. Without debating on this aspect, it is obvious that the resources available to an organization are necessarily limited and in any case can be used in other activities.

Therefore it is in the organizations and the national interest to ensure that an optimum use is made of such resources. If one emphasizes this aspect of marketing, it becomes clear that marketing is important not only for business undertakings but also for non-profit organizations such as hospitals, museums, etc.

All these organizations have resources which must be used in an optimum manner and wastage avoided.New research on marketing from Harvard Business School faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy.

Marketing article summaries essay

Choose an article from the Harvard Business Review that deals with one or more of the elements of marketing strategy (product, price, place, promotion; or, if services related, people, process, and physical evidence) and summarize the article, addressing the following questions: 1.

When writing a business case study analysis, you must first have a good understanding of the case you begin the steps below, read the business case carefully, taking notes all the while.

It may be necessary to read the case several times to get all of the details and fully grasp the issues facing the group, company, or industry. Read the best internet marketing articles of the year so far and learn from these top notch resources. An analysis essay assumes that you break a larger subject into subcategories and then examine each of them to form an opinion about the whole.

The Rhetorical Analysis Essay is an analytical argumentative paper, not a descriptive paper. Your thesis should convey a clear argument that focuses on how you feel a single rhetorical strategy is used to help or hurt an the article you're analyzing in a specific way.

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